Concept Book
TL;DR - a Concept Book is a collection of well-thought-out ideas that address a specific opportunity:
Concepts can be products, services, features, business models, whatever, but all concepts in a single ‘book’ need to be the same thing
Assessment of desirability, viability and feasibility of each concept
Provides structure to choose between alternatives once complete
CASE STUDY: TOP US INSURANCE COMPANY
“What features can we deliver to providers to improve their experience and retention?”
Key points:
Performed detailed ethnographic research with dozens of healthcare provider staff
Identified a dozen key pain points on the provider journey
Developed 6 concepts for a new provider portal with visualizations and DVF case
Deliverables:
Strategic Research Report; insights and pain points
Concept Book; 6 detailed features with desirability, viability and feasibility assessments
HOW WE DO THIS
We gather your ideas and intelligence and run with them, with multiple collaboration sessions.
Understand the opportunity, existing ideas, and future vision
Develop concepts through research, ideation & collaboration with you
Deliver a concept book with details and assessments that let you move forward
WHAT YOU GET
Clear, stand-alone concepts with a punchline. Go forth, test and build.
The big benefit of a Concept Book is that you will understand your alternatives. You’ll have a path to choosing which alternative to move forward with, and a backlog of options if it doesn’t survive contact with the market.
In one session, we can help you understand what type of PM is the right fit to make a Concept Book for you. We do this for free, because we want to get to know our clients and support the product community.