Business Case

Written By Mark Etem

TL;DR - a Business Case is an assessment of how you will make money, and how much money you will make:

  • Business Cases vary in detail according to how far along you are - ie. they could be a Total Addressable Market (TAM) estimate, or a 3-year P&L

  • Can be used to make decisions about how to grow business, to raise money, or for financial planning

  • Includes research and ideation on your business model (generally the biggest innovation lever in a business!)

CASE STUDY: TOP US PLASMA COLLECTION COMPANY

“Which services can we provide to donors that will increase retention and donations?”

Key points:

  • Performed detailed financial analysis of services in development

  • Assessing plasma volume potential required creative metrics and research

  • Developed business case from rough order of magnitude (ROM) estimates to detailed presentation to CEO

Deliverables:

  • Assumptions sheet with research

  • 5-year projections

  • Business case presentation

HOW WE DO THIS

We review and research financial assumptions, collaborate on business model, and deliver presentable projections.

  • Find the assumptions (expenses, revenue, timelines) and validate them

  • Assess different business model options and get creative

  • Deliver a stage-appropriate value estimate for the business

 

WHAT YOU GET

Sturdy financial projections and business model. For a better plan or pitch.

Business cases allow founders to see what activities or business models will have the greatest impact on their business, and provide a clearer financial picture. Business cases grow in complexity with your business, and are a constantly evolving document.

In one session, we can help you understand what type of PM is the right fit to make a Business Case for you. We do this for free, because we want to get to know our clients and support the product community.

 
Mark Etem
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