Roadmap

Written By Mark Etem

TL;DR - a Roadmap is a prioritized list of activities and milestones, visualized on a timeline:

  • Roadmaps are most well known for features, but they can also include launch schedules, releases, hiring processes and more.

  • Early roadmaps are just a list of things to do, but they can be developed into sophisticated plans that span different teams

  • Reveals dependencies and priorities of execution & delivery

CASE STUDY: INTERNATIONAL DELIVERY APP

“When should we launch each service? In what market? Why?”

Key points:

  • Assessed each service and geographic area for priority level

  • Estimated time to launch each service and user growth over a 3-year period

  • Visualized launch schedule at feature and geographic levels

Deliverables:

  • User growth model; projections

  • Roadmap; service and geography launches

HOW WE DO THIS

We prioritize activities based on their value and time estimates, then chart them on a timeline.

  • Lay out the activities necessary to reach key goals, and prioritize them

  • Make estimates about their length and uncover relationships between activities

  • Design a roadmap that highlights the most important information for teams

 

WHAT YOU GET

A plan that makes sense on every level. Align activities and teams to produce value.

Creating a well-thought-out roadmap is one of the biggest contributors to startup success. With clear priorities, and a good understanding of why they are priorities, your business will have a strong commitment to its direction.

In one session, we can help you understand what type of PM is the right fit to make a Roadmap for you. We do this for free, because we want to get to know our clients and support the product community.

 
Mark Etem
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